Underneath the roof of a small Church (1400 AD) in the historic center of Rome, a new Concept store was born: DANA Roma. The passion for Arts and Fashion started the project where the “Made in Italy” is the lead element, thanks to the Italian designer accurately selected and provided. The collaboration between the Architect Dana Keilani and the architectural offices Noses & Pslab (light design) created an exclusive and enjoyable space, curated in every little detail. In a unique harmony, an Art Gallery and Woman Fashion are united in this Concept Store.