Red is an incredibly powerful color, it is the color of passion, love, fire, blood, danger, rubies and strawberries.

It is the color of the wavelength of light from approximately 620–740 nm on the electromagnetic spectrum. Next to orange at the end of the visible spectrum, red is commonly associated with danger, sacrifice, passion, fire, beauty, blood, anger, Christmas, socialism, communism, and in China and many other cultures, with happiness. Red by a large margin is the color most commonly associated with seduction, sexuality, eroticism and immorality, possibly because of its close connection with passion and with danger. 

Whether it’s used to put a room on high alert with a bright shade of scarlet or to envelop visitors with a cozy, warm glow, red is a favorite color choice of designers looking to make a statement. Full of drama and passion, it’s not a color for the faint of heart, but when thoughtfully used—whether on a wall or in a handful of accessories—it can make a room come alive, as they mention in elle decor

In many Asian countries, red is the traditional color for a wedding dress today, symbolizing joy and good fortune. Red is used in modern fashion much as it was used in Medieval painting; to attract the eyes of the viewer to the person who is supposed to be the center of attention. People wearing red seem to be closer than those dressed in other colors, even if they are actually the same distance away. Monarchs, wives of Presidential candidates and other celebrities often wear red to be visible from a distance in a crowd.